Introverted? Same here.
Building a brand that requires showing your face can feel impossible when you’d rather work quietly in your own space. But here’s the truth: you don’t need to be loud to grow.
I’ve been experimenting with something I call my “Silent Strategy.” It’s a simple approach that lets me build my business from home — with zero burnout and no camera in my face — while taking care of my toddler.
A few weeks ago, I hit that familiar wall: burnout, zero sales, and a brain that just wouldn’t stop overthinking. So instead of forcing myself to “push harder,” I took a break.
Then, as I was about to fall asleep, the idea hit me.
I grabbed my phone, did some late-night research, brainstormed with ChatGPT (yep, at midnight), and ended up with a plan that actually made sense for me:
It’s not revolutionary. But it works, especially for someone like me who doesn’t have a website or a big following.
YouTube is where I started.
I create short, faceless videos—under 3 minutes—about the side hustles I actually do as a stay-at-home mom. Each video connects to one of my ebooks on Gumroad.
Then I use a long-form video as the “main feature,” linking all the shorter ones to it. Each description includes a call-to-action and a direct link to my ebook.
Why Gumroad? Because it gives me everything a website would—blog posts, an online shop, email automation, and even affiliate options—all in one place.
Pinterest is my search engine.
It’s where people actively look for side hustle ideas, work-from-home tips, and creative income streams.
Here’s my system:
That’s it. Canva even lets me schedule straight to Pinterest—no fancy tools needed.
This is where the “silent” part comes in.
I don’t share my YouTube links anywhere. Not even with friends. I learned from a YouTuber named Matt (807K subscribers, with 10 years of experience) that YouTube requires clean data for 90 days.
If you share your link everywhere, it confuses the algorithm. But if you let it work naturally, it finds your real audience.
So I stayed quiet.
Results after 2 weeks:
No promo. No link drops. Just consistent uploads.
This quiet method gives me freedom.
Creative growth: Every pin and video improves my writing and storytelling.
It’s not flashy, but it’s progress.
And if you’re a stay-at-home parent or someone who just doesn’t want to show your face online, maybe this is the start you’ve been waiting for.
Slowly but surely, it works.
You can also see my work here:
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